London, UK—10gen, which sponsors leading open source non- relational database MongoDB, today announced that MongoDB is a critical component in Priority Moments, a mobile offering from O2, the UK's leading provider of mobile phones and broadband. Priority Moments is an exclusive location-based service that delivers money saving deals from leading brands directly to O2 customers, enhancing everyday experiences by making it easier for consumers to connect and interact with their favourite companies, products and services. MongoDB was chosen for its flexibility, geo-spatial features and scalability.
As mobile customers continue to generate huge amounts of data via web and social media sites, there is an opportunity for mobile operators to extract valuable insight from that data that can then help push additional revenue streams. Data management and analysis technologies for business value will be key to the mobile operator’s success.
Priority Moments is exclusive to O2’s 22 million customers and, anticipating a growing user base, O2 required a database that could rapidly scale. MongoDB addresses scaling and boasts auto-sharding architecture that allows O2 to easily add new machines and scale out without single points of failure. In addition, MongoDB provides geospatial features out of the box making it a great fit for delivering offers based on location, and its flexible schema enabled continous delivery of new features to the service.
“What makes Priority Moments attractive to our customers is the locational component; deals are delivered by location so it’s quick and easy to find the offers and experiences they want,” said Andrew Pattinson, Head of Online Delivery. “Selecting MongoDB as our database platform was a no brainer as the technology offered us the flexibility and scalability that we knew we’d need for Priority Moments,” We’re very excited about MongoDB and look forward to more projects in the near future.”
MongoDB is an open source, document database, combining scalability, performance and ease of use, with traditional relational database features such as dynamic queries and indexes. It has become the leading NoSQL database choice for Fortune 500 enterprises and Web 2.0 companies who are developing innovative large-scale applications and performing real-time "Big Data" analytics.
“O2’s Priority Moments is a great example of how enterprises are using MongoDB as the foundation for powerful new interactive services and products that engage with consumers and deliver increasingly personalized experiences,” said Max Schireson, president of 10gen. “More enterprises like O2 are turning to MongoDB as the database of choice.”
Availability Priority Moments is now available for O2 customers to download or access through mobile smartphones. For a complete listing of offerings and experiences, please visit http://bit.ly/nK7qKi.
About 10gen
10gen develops MongoDB, and offers production support, training, and consulting for the database. Thousands of leading Web 2.0 companies as well as major Fortune 50 enterprises have adopted MongoDB. 10gen is funded by Sequoia Capital, Flybridge Capital Partners and Union Square Ventures. For more information, visit 10gen.com or mongodb.org.
Press Contact Deepika Bharadwa MSL for 10gen 10gen@schwartzcomm.com 020 7878 3142