MongoDB Analytics for Online Advertising at Magnetic

Mark Weiss, Senior Director of Engineering, Magnetic

July 12 2011

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The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and retarget campaigns to the most relevant audience online. With more than 270 million search profiles, Magnetic significantly lifts the value of media and improves campaign performance.

This webinar will examine how Magnetic uses MongoDB for their online advertising platform. Mark Weiss, the Senior Director of Engineering at Magnetic, will discuss how the company drastically simplified its architecture by taking advantage of MongoDB’s rich combination of features. Topics will include:

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  • How Magnetic takes advantage of MongoDB’s flexible data model
  • Leveraging atomic counters for real-time analytics on impression counts and frequency caps
  • Using map/reduce to offer a new tier of near-real-time reporting