Deriving deep customer insights using MongoDB
Nirmala Ranganathan, Intuit
Nivi Kumar, Intuit
One of the biggest opportunities for innovation on the web today is analyzing the huge set of customer data. Unfortunately, supporting these datasets is labor-intensive due to immature database solutions. With MongoDB's document based solution Intuit created a solution that provided real time minute by minute data of their customer websites and help create "websites that work" for small businesses. We will discuss Intuit's experience in tracking and analyzing the data using MongoDB. We also cover the set of challenges faced by Internet-scale systems, including dependency management, database changes, data collection and aggregation, and reusable patterns associated with each challenge.
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