Cory Ehmke, Senior Engineer, Trunk Club
Long the provence of specialists in the hermetic world of enterprise software development, business intelligence (BI) is increasingly important to smaller, more agile companies and startups who need access to near-real-time information to make critical business decisions. With its support for aggregation and reduction of massive amounts of data and its flexible schemas, MongoDB is a great choice for creating lightweight, denormalized data stores optimized for BI, with the added bonus of peaceful co-existence with transactional data stores. In this talk I will explore how Trunk Club uses MongoDB to capture and analyze customer information, monitor user behaviour, feed machine-learning algorithms for decision support, and deliver value to business stakeholders through simple querying and reporting interfaces.